# Meta Tech Provider vs Solution Partner: who does what

Meta recognises two kinds of partner on the WhatsApp Business Platform. A Tech Provider onboards businesses onto the API through Embedded Signup, and each business pays Meta directly. A Solution Partner, formerly called a BSP, can also pay Meta for its customers on a line of credit and bill them itself.

## The difference

|  | Tech Provider | Solution Partner |
| --- | --- | --- |
| Onboards customers with Embedded Signup | Yes | Yes |
| Who pays Meta's message fees | Each customer, with their own payment method | The partner, on its line of credit, then bills the customer |
| Can add a markup on Meta's fees | No: it never sees them | Yes, if it chooses to |
| What it takes | A Meta app, business verification, app review | The same, plus an agreement with Meta and a line of credit |

## What it means for your customers

- With a Tech Provider, each customer adds a payment method to their own WhatsApp Business account and receives Meta's invoice. Nothing is hidden, and nothing is advanced for them.
- With a Solution Partner, the customer may receive one invoice for everything, at the price the partner sets.

## Do you need to become one yourself

Only if you call Meta directly. A software publisher that goes through a gateway uses the gateway's status: its customers connect through the gateway's Meta app. Nodium is a Tech Provider: your customers connect from a [hosted link](https://nodium.io/en/features/embedded-signup), and pay Meta directly, with no markup.

## Frequently asked questions

### Is BSP the same as Solution Partner?

Yes. Business Solution Provider (BSP) is the former name of what Meta now calls a Solution Partner.

### Is Nodium a Tech Provider or a Solution Partner?

A Tech Provider. Meta's fees are billed to the WhatsApp Business account of each number, never through Nodium.

## Sources

- [Meta — Onboarding customers as a Tech Provider](https://developers.facebook.com/documentation/business-messaging/whatsapp/embedded-signup/onboarding-customers-as-a-tech-provider)
- [Meta — Multi-Partner Solutions](https://developers.facebook.com/documentation/business-messaging/whatsapp/solution-providers/multi-partner-solutions/)

Updated 2026-11-10 · https://nodium.io/en/guides/tech-provider-vs-solution-partner