Meta Tech Provider vs Solution Partner: who does what
Meta recognises two kinds of partner on the WhatsApp Business Platform. A Tech Provider onboards businesses onto the API through Embedded Signup, and each business pays Meta directly. A Solution Partner, formerly called a BSP, can also pay Meta for its customers on a line of credit and bill them itself.
The difference
| Tech Provider | Solution Partner | |
|---|---|---|
| Onboards customers with Embedded Signup | Yes | Yes |
| Who pays Meta's message fees | Each customer, with their own payment method | The partner, on its line of credit, then bills the customer |
| Can add a markup on Meta's fees | No: it never sees them | Yes, if it chooses to |
| What it takes | A Meta app, business verification, app review | The same, plus an agreement with Meta and a line of credit |
What it means for your customers
- With a Tech Provider, each customer adds a payment method to their own WhatsApp Business account and receives Meta's invoice. Nothing is hidden, and nothing is advanced for them.
- With a Solution Partner, the customer may receive one invoice for everything, at the price the partner sets.
Do you need to become one yourself
Only if you call Meta directly. A software publisher that goes through a gateway uses the gateway's status: its customers connect through the gateway's Meta app. Nodium is a Tech Provider: your customers connect from a hosted link, and pay Meta directly, with no markup.
Frequently asked questions
Is BSP the same as Solution Partner?
Yes. Business Solution Provider (BSP) is the former name of what Meta now calls a Solution Partner.
Is Nodium a Tech Provider or a Solution Partner?
A Tech Provider. Meta's fees are billed to the WhatsApp Business account of each number, never through Nodium.